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Original Signs Directors David Wild and James Moll

2013-04-02 by Original Staff

Category: Press Releases

LOS ANGELES --- Commercial production companyOriginal has added David Wild and James Moll to its directorial roster. Wild brings more than 20 years of experience in commercials and documentaries, the former including recent work for AT&T, Pert, Toyota and Brut. Moll is an Academy Award-winning and two-time Emmy-winning documentary filmmaker who is entering the commercial field for the first time.

"Bruce and I have admired David's work for a long time. He has a unique sensibility and a wonderful ability to tell stories and create memorable characters," says Original partner/ executive producer Joe Piccirillo. "James' accomplishments as a documentary filmmaker speak for themselves. His style and visual approach we believe will translate well to commercials. We are thrilled to welcome them to Original."

Original Signs Director Eden Tyler

2012-10-05 by Original Staff

Category: Press Releases

Director Eden Tyler has joined bi-coastal Original for exclusive U.S. representation. Known as a visual storyteller and as an “actor’s director,” Tyler has directed work for such brands as Sony, Doritos, AMC, Pringles and the Partnership for a Drug-Free America.

Tyler has directed several campaigns for Johnson & Johnson’s Clear & Clear teen beauty products via DDB, New York, including, most recently, the viral ad Splash Mob. Shot in Buenos Aires, the spot shows 50 girls throwing water balloons at a grime-covered wall to reveal a mural depicting the beautiful face of a young woman. Tyler works frequently for Johnson & Johnson in international markets and directed launch campaigns for Clean & Clear and Neutrogena in India.

Rob Zombie Drives Us Ant Crazy For Amdro

2012-05-03 by Original Staff

Category: Press Releases

NEW YORK --- Saatchi & Saatchi New York teams up notorious horror enthusiast, musician and director Rob Zombie to reveal how an ant infestation can truly crawl into a person's brain in the new :30 "Death Note" for ant control giant, Amdro.

"Death Note" opens on the aforementioned unhinged man at his basement desk, checking the sharpness of a blade on his knife. We cut to a closeup of the knife slowly cutting out a miniature letter. The man observes the freshly cut letter through a microscope and wildly laughs at his work. As he continues to work, he says, "Oh, you're messing with the wrong guy." The man jabs his knife into his desk and savagely laughs over his finished product, which reads, "You will die ants." The voice echoes, "When ants drive you crazy, get crazy right back." The spot cuts to a well-lit outdoor shot with the same man happily dusting his lawn with Amdro. The spot concludes with a shot of the Amdro bottle with a flickering "No mercy. No bugs" tag.

Joan Rivers, 50 Cent, and Street King

2012-03-29 by Original Staff

Category: Press Releases

New York - Original Director Jessy Terrero brings 50 Cent, Joan Rivers & Street King energy drink together.

Watch the video and read more: http://www.eonline.com/news/are_joan_rivers_50_cent_next_big/304716

An Original Addition: Director Mark Dektor

2012-01-23 by Original Staff

Category: Press Releases

LOS ANGELES --- Original has signed director/cameraman Mark Dektor for exclusive representation in the U.S. Dektor has been directing for 12 years, following a successful career as a DP. His credits include American Express, Dove, Suave and Fisher Price, and much of his work involves real people, often in testimonial or documentary style scenarios.

Dektor previously directed via Cartel and its longstanding predecessor shop Dektor Film, a company founded by his father, two-time DGA Award-winning commercial director Leslie Dektor.

Mark Dektor has established a distinct directorial style characterized by engaging, performances, beautiful photography and well thought out art direction. The naturalness of the performances lend his spots an easy charm.

Original Uncovers Sunken Treasure with "Pirate Island"

2011-12-14 by Original Film

Category: Press Releases

LOS ANGELES, December 13, 2011 --- "Pirate Island", a feature-length documentary that recently made its world premiere on the History Channel, follows legendary underwater archeologist Barry Clifford as he searches for pirate shipwrecks in the waters near Île Sainte-Marie, a tiny island off the coast of Madagascar. As with Somali pirates today, the Indian Ocean was terrorized in the 18th century by marauding seamen, who amassed huge fortunes by pillaging commercial vessels. Clifford, the only person to previously have found a pirate shipwreck, was seeking evidence of these early pirates and their booty.

The documentary is produced by Original, a bi-coastal production company and one of the country's top producers of television commercials. The company, which produced the film entirely in-house, has a desire to create a wide range of content both as part of a diversification strategy and to develop unique opportunities for its staff of directors and other talent.

Geoffrey Madeja, who served as producer and cinematographer, developed the concept for the doc with Clifford, and led the crew on a five week shoot (that included extensive underwater shoots with dive teams). Editorial, computer animation and other post work was completed at Original's production headquarters in Los Angeles.

Director Tom De Cerchio and Incubator Find a New Home at Original

2011-11-29 by Original Film

Category: Press Releases

LOS ANGELES, CA, Director Tom De Cerchio and his production company, Incubator, have joined bi-coastal production and post production company Original. De Cerchio is one of the most successful comedy directors in advertising and a winner of three AICP Awards among many other honors. His Bud Light spot, "Limo", is in the Advertising Hall of Fame and is listed among USA Today's Top 20 Spots of All-Time.

Original's Kevin Ward Puts CASIO to Extreme Tests

2011-08-23 by Original Film

Category: Press Releases

Culver City, CA, Kevin Ward of bi-coastal Original Film has directed a new, action driven campaign for CASIO in which extreme athletes test the ultimate toughness of the company's new G'zOne Commando™ wireless phone. Conceived by The Richards Group, the campaign comprises six spots and features elite athletes from surfing, BMX racing, adventure running and other sports..

National Guard Enlists Original's Mikael Salomon for "Citizen Soldier" Campaign

2011-08-16 by Original Film

Category: Press Releases

Culver City, CA, Mikael Salomon of bi-coastal Original has directed a new, national advertising campaign for the Army National Guard and Washington D.C. agency LM&O highlighting the Guard's role in aiding victims of natural disasters. A continuance of LM&O's groundbreaking "Citizen Soldier" campaign, the three spots feature spectacular reenactments depicting Guardsmen (played by actual members of the Guard) saving lives in the aftermaths of a hurricane, a tornado and a forest fire.

Original welcomes Jonathan Del Gatto

2011-07-19 by Original Film

Category: Press Releases

CULVER CITY, Calif., July 19, 2011, --- Bicoastal production house Original (formerly Original Film) has partnered with noted editor/director Jonathan Del Gatto who will serve as creative director of its newly formed postproduction division. Plans call for the new post venture to offer services spanning editorial, design, motion graphics, visual effects and animation for broadcast advertising, branded content and other forms of visual media.

In addition to heading up the post division, Del Gatto will be available as a director and editor. In his first project under the Original banner, he directed and cut The Ambassadors of Wow, a series of web videos for Jamba Juice and The Neighbor Agency, Los Angeles.

Del Gatto, who has been a commercial editor for more than 15 years, arrives from Foundation Content where he expanded into directing. His work there included web-based video series for United Airlines and real estate developer Del Webb. He also directed and edited two music videos for Matt & Kim. One of those clips, "Cameras," earned inclusion earlier this year (1/28) into SHOOT's The Best Work You May Never See gallery.

Del Gatto's background includes seven years at Terminal Media, an editorial house he founded, and eight years at Red Car. He also had tenures at 89 Editorial and Butcher prior to joining Foundation Content.

Over the years, Del Gatto's work as an editor has received eight AICP Show honors, seven Clios and seven London International Awards. In 2009, he edited while at Butcher a 30-minute film, created by Minneapolis agency Barrie D'Rozario Murphy for the Chambers Hotel, that won a Gold Lion at the Cannes International Advertising Festival and was honored in the Next Experiential category of the '09 AICP Next Awards. (The "Chambers Video Art Piece" was directed by Peter Nydrle of production house Nydrle.) In addition to his advertising work which includes such clients as Budweiser, Sony, Nike, Chevy, Coca-cola, Coors and Lexus, Del Gatto has extensive experience in feature films, documentaries, music videos and shorts.

Del Gatto said that he plans to develop Original's post division into a state-of-the-art digital production studio. "As advertising media continues to expand into web and mobile platforms, the production industry is becoming increasingly post-centric," he observed. "We plan to capitalize on that trend by offering a way to develop projects in creative, smart and modern ways."
Original has production offices in Culver City, California and New York City.

Del Gatto

Rob Zombie Directs Horror-Movie Parody for Woolite

2011-06-16 by Tim Nudd

Category: Press Releases

Rob Zombie, who directed the rebooted Halloween and Halloween II movies in recent years, brings more of a Texas Chainsaw Massacre vibe to this new Woolite commercial from Euro RSCG, advising you not to torture you clothes with other detergents. Mr. Zombie, as he is referred to, of course, in the New York Times story, says the spot isn't scary at all—it's "more like a Tim Burton" film than something truly horrifying. The main character, he says, "is like Uncle Fester" from The Addams Family, and not "like some child killer out in the woods." Maybe, but the client still needed some convincing. When we saw the first storyboard we almost flipped from our chairs," says Reckitt Benckiser's Jiri Kulik. "Eventually, with testing, we got more and more comfortable with it."

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News / Blog

Original Signs Directors David Wild and James Moll

Original Signs Director Eden Tyler

Rob Zombie Drives Us Ant Crazy For Amdro

Joan Rivers, 50 Cent, and Street King

An Original Addition: Director Mark Dektor

Original Uncovers Sunken Treasure with "Pirate Island"

Director Tom De Cerchio and Incubator Find a New Home at Original

Original's Kevin Ward Puts CASIO to Extreme Tests

National Guard Enlists Original's Mikael Salomon for "Citizen Soldier" Campaign

Original welcomes Jonathan Del Gatto

Rob Zombie Directs Horror-Movie Parody for Woolite

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